Jas HUANG

Jas HUANG

Department Manager of Membership and Data Innovation Research Department
Taiwan FamilyMart Co., Ltd.

FamilyMart is Your Home — Centered on our customers, we strive to offer products and services that they love, fully committing to the philosophy of "Customer Satisfaction and Mutual Growth."

Over the past four years, I have been responsible for driving the digital transformation of FamilyMart convenience stores. This includes managing 19 million members, implementing payment and financial services, enhancing the membership point system, and fostering cross-industry collaborations within the group. Through data-driven strategies, we have developed omnichannel digital services and supported the group's overall transformation initiatives. Our goal is to build a cross-industry ecosystem that enables mutual growth between our core business and external partners — ensuring that every member has a FamilyMart in their hands, and every FamilyMart store is closely connected to the needs of its members.